Seeing the Giant: From Canvas to Business

I often want to see the finished piece before I even apply the first brush stroke. In my mind, I can see the fully formed giant — the colors, the shapes, the textures — but for a moment, I have no idea how to make it. All I see is the giant.

Breaking It Down

Then I start to break it down: colors, materials, brush strokes. Suddenly, the nerves ease, and the excitement of building it — of projecting it onto the canvas — comes alive.

It’s the same with every project, every business. The giant is the finished product, the solution your company needs, the end results your client desires. Each step — each brush stroke — brings you closer. In business, those strokes are pieces of code, processes, systems, and strategy.

Understanding the Muse

I like to understand my muse — the business that hires me. It inspires me. I want to make it better, to create something that can run, adapt, and generate revenue. The goal isn’t to recreate the vision perfectly, but to create a cohesive, functional, and adaptable outcome that grows over time.

The Journey is the Reward

Often, the end result is different from the giant we imagined at the start. Yet it can still be beautiful, functional, and full of life. That’s the magic of creation — in art and in business.

I know the excitement you felt when you first built your business or brand. The sleepless nights. The endless planning. The dreaming and talking about what could be. And now, you want more — you can see it, but you don’t know how to get there.

I know that feeling. I know the urge. And together, we can bring the giant to life.